4. Looking to the Future: Sustainability and Win-Win
We deeply understand that the ultimate value of foreign trade lies in creating shared prosperity. In the future, we will further strengthen green supply chain development, actively promote ESG (Environmental, Social, and Governance) practices, and work together with partners to fulfill social responsibilities. At the same time, through an open platform strategy, we will empower small and medium-sized enterprises to integrate into the global value chain, achieving a “small yet beautiful” form of globalization.
5. Innovation-Driven: Solving Real Problems with Technological Breakthroughs
Innovation is not about chasing trends—it is about solving real problems. In response to upgraded energy efficiency standards, we developed super-first-class energy-efficient products; to address cold chain monitoring challenges, we launched an IoT remote monitoring system; and to tackle regional adaptation issues, we deploy localized teams directly to the front lines. With the dual drive of “technology + service,” every innovation must deliver tangible results in “cost reduction, efficiency gains, and enhanced user experience.” Only in this way can we remain steadfast amid market changes.
6. Guarding Customer Expectations with Warmth
We have always believed that the heart of the refrigeration industry is not the “machines,” but the “people.” The “fresh ingredients” that household users expect, the “stable cold chain” that supermarket clients need, and the “life safety” that pharmaceutical customers uphold—these are the directions that guide us forward. From R&D to after-sales service, we treat every customer expectation as if it were a family member’s heartfelt request. After years of deep involvement in the industry, we know this truth: the strongest trust is built on the warmest care.